Center for Nonprofit Leadership Webinar – From Data to Donors: Strategizing Your Individual Donor Plan

Prospect research reveals personal backgrounds, wealth indicators and philanthropic history so you can quickly identify and focus your attention on the best prospects. You’ll be able to predict both a prospect’s giving capacity and find ways to gauge his or her affinity for your nonprofit. In this workshop, you will learn how to locate new donor prospects, how to increase funding from current donors, how to read a 990, and which of your current donors make the best planned giving prospects.

You know who your best donors are, but how do you know which ones could be giving more? Surprisingly, the answer to this question is likely already living within your data. In this session, we’ll cover some helpful data mining strategies that can allow you to uncover and prioritize previously unrecognized prospects, including:

• What you should and should not expect to find
• Specific data points to look for to uncover strong giving potential
• Useful free and low-cost resources to help you conduct more in-depth research on your best prospects.