Building Media Visibility For Your Nonprofit: PR Strategies That Get Results

Every nonprofit has a compelling story to tell, but what makes some organizations consistently earn media attention while others struggle to be noticed? Successful public relations is more than luck—it requires a strategic approach to identifying newsworthy stories, crafting compelling messages, and building relationships with the right media outlets. In this interactive, three-part workshop, participants will learn the fundamentals of nonprofit public relations, including how to develop stories that capture a journalist’s interest and confidently pitch them to the most appropriate media contacts.

Participants will then put these concepts into practice by developing story ideas, refining their media pitches, and receiving feedback in a collaborative learning environment. The workshop concludes by exploring how to leverage earned media to strengthen donor engagement, increase community awareness, support board recruitment and engagement, and enhance your organization’s overall reputation. A panel of local nonprofit leaders who have successfully generated media coverage will share their experiences, practical strategies, and lessons learned, providing participants with real-world insights they can immediately apply within their own organizations.

During this workshop, participants will:

1. Learn what makes a story newsworthy
2. Develop several topics worthy of press releases
3. Identify media targets for your pitches and practice pitching
4. Learn how to repurpose the news coverage via other marketing channels to achieve positive business outcomes for your organization

Register here!