Designing & Implementing Useful Surveys: How To Deepen Understanding

An effective survey provides a unique opportunity to obtain detailed insights on programs and audiences. Surveys can help you understand the needs of the people you’d like to support, improve the reach and impact of your program, and uncover new ways in which your efforts can make a difference for the people you serve.

In this interactive workshop, we will explore how to make decisions about survey logistics (e.g., target audience, mode, timeframe, incentives, reminders), write survey questions, analyze your data, and use it to guide decision-making and share successes.

Learning Outcomes — Participants will know:

• How to decide whether or not to conduct a survey
• What decisions need to be made when planning a survey to ensure it provides valuable information.
• How to write effective survey questions.
• How to use various survey platforms and spreadsheets to make sense of and share the data.

Audience: This workshop is targeted at nonprofit executive directors, program directors / / managers / coordinators, development staff, board members, and foundation program managers.

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